Why sell at auction?

Selling at auction provides a quick, secure, and hassle-free method to achieve the best possible price for your property, driven by competitive bidding.

Complete faster - John Shepherd

Complete faster

Auction offers quicker completions vs. Private Treaty where it can take over 100 days to complete.

Maximum visibility - John Shepherd

Maximum visibility

An attractive starting bid increases interest and encourages competitive bidding between prospective buyers.

No Sale, No Fee - John Shepherd

No Sale, No Fee

Whether your property sells or not, you only pay an Action Pack Fee on completion!

Additional security - John Shepherd

Additional security

In auctions, buyers pay a non-refundable reservation fee or deposit, ensuring all parties can proceed with confidence.

Modern Method of Auction (MMoA)

Our flexible auction method combines elements of Private Treaty and auction. It provides the speed, transparency, and security of a traditional auction, but exchange and completion take place within 56 days from receipt of the draft contract. Here are a couple of things to consider:

This method offers quick but more flexible timescales of 56 days from receipt of draft contract to completion.

The more flexible timescales allow interest from first-time and mortgage buyers as well as investors.

You have security as the buyer commits to purchase by paying a non-refundable Reservation Fee and signing a Reservation Agreement.

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Understanding the auction process

1

Pricing

We'll discuss and agree on an undisclosed Reserve Price to generate interest in your property.

2

Getting prepared

We prepare necessary property details, including photographs and EPC to ensure everything is ready for auction. 

3

Pre-auction marketing

We advertise your property on iamsold and our website to generate maximum exposure and interest, ensuring it's prepared for auction.

4

Ready to go

Once the Auction Pack is complete, we schedule the auction and confirm all necessary details with you.

Why choose John Shepherd & iamsold?

Our seller's video talks you through the auction process step by step, giving you the confidence to navigate it easily. We'll help you set a competitive reserve price and use innovative marketing strategies to ensure your property gets the attention it deserves.

Latest auction properties

Frequently asked questions

If you have any questions or need further details, feel free to explore our guides or reach out to our team. 

If your property doesn’t meet the reserve price, it won’t be sold. However, you can discuss alternative options with our team, such as relisting it for another auction or adjusting the reserve price based on bidder interest.

The timeline for selling at auction can vary. Typically, properties sold through traditional auctions complete within 28 days after the auction date, while the Modern Method of Auction allows up to 56 days. We keep you updated every step of the way to ensure a smooth process.

Absolutely! We will implement a marketing strategy that can include online listings, social media promotions and open viewings to generate maximum interest in your property prior to the auction. Our goal is to attract a diverse range of potential buyers to achieve the best sale price.

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